With the New Year, a host of new opportunities arrive and with them new challenges. Make sure your print marketing strategy is ready for any challenge and can take full advantage of all the new opportunities the New Year will throw at your business. Below are a few print marketing strategies to try in 2020.
Update Brand Collateral
The New Year is a great time to review your company’s collaterals and think of updating their designs that follow the latest design trends. Consider upgrading the designs for business cards, brochures, folders, sales sheets and more especially if they have been the same for a long time.
New Print Marketing Materials
Consider using new print marketing materials that you may have overlooked last year. Greeting cards and postcards are great to promote your products and services, flyers to promote events, stickers to boost your branding and direct mail catalogs to reach old and new audiences are just some of the examples of marketing materials that you may have overlooked.
Don’t Miss Out on Outdoor Marketing
Large format vinyl banners, billboards, posters, wall graphics, car wraps and more are excellent print marketing materials. Promoting products and services with outdoor media ensures that you are reaching a wide audience.
Combine Your Digital and Print Media Campaigns
Both print and digital media have an essential place in your marketing strategy. There are audiences out there who prefer one form over the other so why not combine them to broaden your reach? QR codes, digital opt-ins for direct mail and variable printing are just a few ways in which you can combine both these strategies.
Printing Manhattan is your go-to online wholesale printing company located in New York. We offer high quality, affordable printing products and services including large format printing, offset and digital printing. Our highly experienced team is always here to help and resolve any of your queries. Connect with us today for fast and affordable printing solutions in New York City, New Jersey and Long Island.